Soon to be hitched, Mumbai based couple Urvi Ambavat and Paras Shah, have invited 40 special guests to their grand December wedding. These are people who they have never met before, they probably don’t even know their names as of yet and they are most definitely not Indian. Curious? We were too, when we heard about this couple advertising their wedding at JoinMyWedding.com.
The story doesn’t end here, as per the report by Hindustan Times, the website is a new startup that allows people from around the globe to be part of foreign weddings. All the 40 guests who will be part of ‘Ambavat Weds Shah’ this December, will get accommodation and receive exclusive access to all three days of the weddings, inclusive of the haldi ceremony, sangeet, baraat procession, pheras, reception and last but not the least the bride’s vadaai.
Where on one hand, foreigners get to experience the authentic traditions from India, couples get to earn from selling tickets to their wedding at the same time. Believe it or not, but the tickets can be sold up Rs 20,000! Although, Ambavat explains to Hindustan Times, “We aren’t looking at this as a way to contribute to our wedding expenses. We’re doing this because my fiancé and I both work at a start-up and we love to encourage new business ideas.”
This innovative idea was initiated by an Australian woman Orsi Parkanyi, when she was jealous of a friend who got invited to an Indian wedding. She said, “I wished I could go too, but I didn’t have an invite. Another friend said she would have loved to go too, and after some research, I realised there was a market for such a service and no one to cater to it.”
With that, she joined hands with Hungary-based strategy consultant Márti Matécsa and Mumbai-based brand and marketing consultant Pallavi Savant. Within a month’s time, the website already has seven listings from India, as well as a few from Russia, Turkey and the US. Parkanyi says, “For cultural experiences, nothing equals a wedding, more so in India. There’s food, music, dance, costume, rituals—it offers you a truly immersive experience.”
And we wouldn’t disagree. There is definitely something about the ‘Big Fat Indian Wedding’ that easily catches attention; even for us who are completely familiar to the culture. A couch-surfing and AirBNB of its own kind, this startup definitely has taken cross-cultural exchange to a whole new level. We are yet to see how the 40 guests at Ambavat and Shah like their new investment, but something tells us that nothing can go wrong at an Indian wedding (Even if it’s the drama between the two families). So next time when you are booking tickets for your next vacation abroad, make sure you check out the listings on JoinMyWedding.com to supplement your trip the authentic way.
Feature image courtesy of Indiatimes.com